How is Menu Engineering Applied?

 

How is Menu Engineering Applied?

Today, the gastronomy sector has started to implement New Food Trends in 2022 with new concepts. While the most successful restaurant businesses are trying to regain their losses of about two years after the Pandemic, they have already started to try innovative gastronomy trends in this regard. Menu engineering and Menu Design are not very old when we consider today. It is a field of study that came to the fore in the 1980s when calculating profit and loss in the Matrix system and Miller Method in restaurant management and was observed to be successful in the following years.

For those who say what should I pay attention to when opening a new restaurant, what should I do to be a permanent restaurant owner, how a newly opened restaurant will be successful....

Frankly, I have seen completely contradictory explanations and definitions in different studies on this subject. Obviously, recipes that are not a complete definition have confused people who are interested in menu engineering.

What is the matrix system? What is the & Miller Method?

In mathematics, a matrix can be called a rectangular table of numbers. In a more general definition, an abstract table of quantities that can be added or multiplied. With another definition, it is a spreadsheet that shows the natural numbers by arranging them in a rectangle. In other words, it is a professional calculation method that is mostly used by artificial intelligence today. There are Matrix types and Matrix types in itself.

Although calculation, which is one of the basic principles in menu engineering, is encountered in academic studies as the Matrix system and Miller Method, the truth of the matter is "algebra" when we consider our own culture. It was developed by names such as Hârizmî and Ömer Hayyam in the Near East. The real source of the matrix system and Miller's Method is also algebra. If I'm going to give an example personally, I would like to give an example from our own culture, our own history and our own scientists.

If I were to explain the concept of menu engineering in the clearest way, it is more than just a calculation method. Just as you cannot develop anything without knowing the truth, you cannot manage and dominate something that you cannot measure the balance of expenditure and income! same concept.

Menu engineering, which is one of the most frequently asked questions by those who want to open a new restaurant, and success-oriented studies consist of the following titles in the main theme;

• Emotional Analysis,
• Emotional intelligence,
• The Most Appropriate Ideal Weight,
• General Budget Accounts,
• General Expense Estimates,
• Eye Movement Targets
• Graphic design,
• Ideal Price,
• Ideal Marketing,
• Cost of Materials,
• Menu Colors,
• Profitability in the Menu,
• Guest Communication,
• Guest Psychology,
• Featured Foods,
• Numerical methods,
• Affordable Cost,
• Product Likeability,
• Product Contribution,
• Pricing on Products,
• Cost Analysis of Products,
• Descriptive Language of the Food Menu,
• Meal Sale Price,
• Sales Forecasts of Meals,
• New Investment Decisions,
• Management Accounting,

Professionally, the people who have the title of menu engineering in the Best Restaurants in the City can consist of the following;

• Experienced A la Carte Chefs,
• Restaurant Managers with Required Experience,
• Foundation Restaurant Operator,
• Kitchen Section Chiefs,
• Owner of Restaurant Business,
• Regulars of the restaurant for at least 2 years,
• Tradesmen in the Supply Chain for At least 2 Years,
• Head Chef with Sufficient Experience

Before moving on to the questions and answers in Menu Engineering, which is the main topic, some of the most important tips that I should say about the importance of Menu Engineering may be as follows;

A meal that makes very little money on the restaurant food menu may actually be among the bestsellers. Would removing this dish have negative or positive consequences for the restaurant's interests?

• %-What Should the Share of the Least Sold Meal in Total Meal Revenues be?
• What %-The Share of the Most Sold Food in the Total General Expenses Should Be?
• What %-The Share of a Main Meal in the Total Should be in General Expenses?
• What % of Salary Amount Should A Normal Waitress Receiving Total Meals Sold In A Month Be?
• What %-Shall of Food Revenues and Beverage Revenues in Total Revenues Should Be in a Middle Class Restaurant?
• What %-The Share of Kitchen Staff Expenses in Total Should Be in Restaurant General Expenses?
• What %-The Share of Energy Expenses in Total Should Be in the General Expenses in a Restaurant with a High Limit?

If you do not know the answer to such questions, it means that you do not have control over your business. I could multiply these questions. Finding answers to these questions is not difficult. You can approach the solution with a few items that you will put in the restaurant Management Circular. In addition, a few additional details that you may want in Restaurant Management Reports can make your hand better.

For all these, there are not very expensive programs, just an "excel" program and you need to know the simple formulas within and between the pages.

An excel spreadsheet that you can easily formulate can work for you while making Cost-Cost Calculations in Restaurant Management. After the necessary training is given to the Tables and Minutes in Restaurant Management on this subject, if you enter only the daily income or expense data in the table with 3 or 4 formulas, it can automatically give you daily % rates in at least 40 subjects in general. In addition, you can instantly view weekly and monthly much clearer data on your computer if the new tables that you can put into items in Surveys and Forms are filled in by your relevant personnel.

I will state what I want to explain in general terms, in the form of questions, taking into account some of my consultancy services in Menu Engineering. I would like to state that those who want to receive support and service on related issues will contact me.

• Are Menu Engineers Knowledgeable in Protocol Services in Avant-Gard Menus?
• What qualifications are required to be a menu engineer in order to express an opinion on elegant restaurant menus?
• Can Menu Engineering Be Applied In The Most Successful A la Carte Restaurant Menus?
• What is the Purpose of Menu Engineering in Fine Dining Menu Designs?
• Is There a Connection Between Menu Analysis and Menu Engineering in Flame Cuisine Menus?
• What Areas Does Menu Engineering Cover in Gastronomy?
• What Experience Should a Good Menu Engineer Have in Haute Cuisine Restaurant Menus?
• Who Can Be a Menu Engineer?
• What is the Relevance of the Matrix System and Menu Engineering?
• What is the Role of Menu Engineering in Menu Pricing?
• Do Menu Guests Understand Guest Psychology?
• Does the Menu Engineer Have Knowledge of Steakhouse Steak Restaurant Menus and Menus with Options?
• Can Menu Engineers Analyze Your Kitchen Staff and Service Personnel?
• Do Menu Engineers Know About Pricing and Budgeting in Restaurants for Certain Success?
• Can Menu Engineers Make New Investment Decisions?
• Can Menu Engineers Keep Food and Beverage Costs Under Control?
• What is the Descriptive Language Menu Engineers Use in Restaurant Menus?
• What is Popularity in Menu Engineering Analysis?
• Is Success Guaranteed in the Results of Menu Engineering Analysis?
• Do Menu Engineering Studies Affect a Restaurant's Profit Margin?
• The Concept of Menu Engineering, With Which Methods Is It Used?
• Can Menu Engineering Choose Easy Menu Items?
• How to Choose Favorite Menu Items in Menu Engineering?
• How to Choose a Target Audience in Menu Engineering?
• What are the Fields of Menu Engineering?
• What does Menu Engineering have to do with Menu Planning in Casual Dining Menus?
• Does Menu Engineering Have Anything To Do With Menu Management?
• Can Menu Engineers Study and Analyze Banquet Menus in Refined Menu Designs?
• What is the Effect of Menu Engineering on Menu Varieties in Refined Menu Designs?
• What Are the Most Important Tips in Restaurant Menu Engineering?
• Can Menu Engineers Make Graphic Design Layout for Restaurant Menus?
• Are Featured Foods in Restaurant Menus Set by Menu Engineers?
• Can Menu Engineers Make the Effect of Marketing and Strategy in Restaurant Menus?
• Can Menu Engineers Adjust The Profitability And Popularity Of The Restaurant Menu?
• Do Restaurant Guests' Eye Movements on the Menu Reflect on Menu Engineering?
• How Are Restaurant Food Costs Determined in Menu Engineering?
• What is the Role of Expense Estimates in Restaurant Management in Menu Engineering?
• What Does Restaurant Food Sales Forecasts Have To Do With Menu Engineering?

Some of the things I can say on this subject are the ones mentioned above. In my menu engineering consultancy service; I offer a special 20% discount to restaurants with Ottoman Palace Cuisine, Old Istanbul Cuisine, Traditional Turkish Cuisine and Anatolian Cuisine and Restaurant Concept Types. For more, you can review my service areas.

Finally, my word to those who are wondering the answer to the question of what are the links of the menu engineering chain;

Menu engineering is like the gears of a motor. It can be applied by any institution as a team. But as a person, it takes a lot of experience and merit. The lack of one of the ones I listed below will also cause a lack of menu engineering. This job is a team job. Unfortunately, today, there are almost no people who can do menu engineering, which will bring success-oriented guest satisfaction. Because menu engineering is a work that can be accomplished by people who have trained themselves in different fields with personal efforts of professions that are not related to each other.

If I were to list the areas of expertise that can make menu engineering perfect in gastronomy, I can say that those who have knowledge and experience about the words labeled in yellow. I would like to emphasize that menu engineering is actually a much more detailed profession if you examine it by clicking on the relevant words, and as I have mentioned before, if the gears of an engine work perfectly, the engine will work and give power appropriate to its purpose.

*** You can contact me through my contact information for more information on the subjects specified in the above Article and to get support on the topics within my service areas for gastronomy consultancy. ***